Form = Fiction = Future — LA Design Festival 2025
Nelli Kamaeva
Poster
On dressing a research future in the gloss of pharma marketing — a poster branding a fictional cancer-therapy consortium until you almost want to buy it.
A poster that looks like science marketing — if science marketing had a sense of color. It brands an invented consortium, TransLaCore, "uniting over 140 labs and 185 researchers across Europe to build the future of cancer therapy, grounded in the science of protein biosynthesis."
The pitch is dressed as a product launch: a glossy 3D DNA double helix in hot pink, cyan and orange erupting into liquid droplets on black, WHERE PROTEINS MEET PRECISION running vertically up the left, and small tagged callouts — machine learning, mass spectrometry, rna therapeutics, molecular nanomedicine, biobanking — floating around the strand like features, with translacore.eu signing off the footer.
It borrows the seduction of pharma and tech advertising to make a research future feel tangible and a little too easy to want — different ways of thinking, dressed as a launch. It answers ArtU's Arts for All brief, which pairs the arts with the sciences.
Links & coverage. Official: https://www.ladesignfestival.org/design-futurism · https://www.instagram.com/posterterritory/ · https://www.facebook.com/PosterTerritory · https://www.posterterritory.com/la-design-festival-2025-design-futurism-poster-call/ · https://www.eventbrite.com/e/visualizing-design-futurism-intl-poster-exhibition-by-poster-territory-tickets-1425569720409 · https://helmsdesigndistrict.com/los-angeles-design-festival-2025/. Press & coverage: Los Angeles Magazine (LAmag) — https://lamag.com/arts-and-entertainment/design-futurism-how-the-los-angeles-design-festival-is-projecting-the-future-of-humanity-/ · NBC Los Angeles — https://www.nbclosangeles.com/the-scene/futurism-focus-2025-los-angeles-design-festival/3731573/.
A poster that looks like science marketing — if science marketing had a sense of color. It brands an invented consortium, TransLaCore, "uniting over 140 labs and 185 researchers across Europe to build the future of cancer therapy, grounded in the science of protein biosynthesis."
The pitch is dressed as a product launch: a glossy 3D DNA double helix in hot pink, cyan and orange erupting into liquid droplets on black, WHERE PROTEINS MEET PRECISION running vertically up the left, and small tagged callouts — machine learning, mass spectrometry, rna therapeutics, molecular nanomedicine, biobanking — floating around the strand like features, with translacore.eu signing off the footer.
It borrows the seduction of pharma and tech advertising to make a research future feel tangible and a little too easy to want — different ways of thinking, dressed as a launch. It answers ArtU's Arts for All brief, which pairs the arts with the sciences.
Links & coverage. Official: https://www.ladesignfestival.org/design-futurism · https://www.instagram.com/posterterritory/ · https://www.facebook.com/PosterTerritory · https://www.posterterritory.com/la-design-festival-2025-design-futurism-poster-call/ · https://www.eventbrite.com/e/visualizing-design-futurism-intl-poster-exhibition-by-poster-territory-tickets-1425569720409 · https://helmsdesigndistrict.com/los-angeles-design-festival-2025/. Press & coverage: Los Angeles Magazine (LAmag) — https://lamag.com/arts-and-entertainment/design-futurism-how-the-los-angeles-design-festival-is-projecting-the-future-of-humanity-/ · NBC Los Angeles — https://www.nbclosangeles.com/the-scene/futurism-focus-2025-los-angeles-design-festival/3731573/.
Form = Fiction = Future — LA Design Festival 2025
Nelli Kamaeva
