How to tame godzilla?
Nelli Kamaeva Andrey Alekseev Alexandra Anipchenko
Poster
On the psychology of fear — and the small trick of shrinking a thing simply by naming it and dragging it into plain sight.
A poster about how fear actually works: it thrives in the vague and loses most of its power the moment you give it an outline. The brief was the psychology of being overwhelmed; the answer was to make the monster enormous on purpose.
Godzilla is the stand-in, built as a collage cut from an older illustration of mine and webbed over with pale scrawled lines — a monster stitched together from past anxieties, set against a vivid orange field where huge yellow letters spell the title. The sheer size of the type makes the argument: you don't shrink away from the beast, you name it and put it in plain sight. Small black notes scatter strategies around the figure, and two tiny human figures hold the bottom of the sheet, dwarfed but not alone.
Name the dragon, draw it, and it turns oddly manageable. The fog was always the scary part.
A poster about how fear actually works: it thrives in the vague and loses most of its power the moment you give it an outline. The brief was the psychology of being overwhelmed; the answer was to make the monster enormous on purpose.
Godzilla is the stand-in, built as a collage cut from an older illustration of mine and webbed over with pale scrawled lines — a monster stitched together from past anxieties, set against a vivid orange field where huge yellow letters spell the title. The sheer size of the type makes the argument: you don't shrink away from the beast, you name it and put it in plain sight. Small black notes scatter strategies around the figure, and two tiny human figures hold the bottom of the sheet, dwarfed but not alone.
Name the dragon, draw it, and it turns oddly manageable. The fog was always the scary part.
How to tame godzilla?
Nelli Kamaeva
