Kannada Music Galaxy Fest
Poster
A festival identity built entirely in a script most of its audience cannot read, betting that type can carry rhythm before it carries meaning.
A poster for a music festival set in Kannada, a script from southern India with a logic of loops and stacked marks all its own. The interesting problem is that most people who would see this cannot read a word of it — so the job is to make the writing behave like sound rather than language, something you feel the beat of before you decode it.
The festival schedule hangs around the edges — a run of dates from late April into early May, each pinned to its own act — while the centre lets the Kannada letterforms swell, tilt and collide against scattered shards of acid green, pink and yellow. The colour is the noise; the script is the lineup.
The point is that legibility and energy are not the same thing. You can be locked out of the meaning and still know, instantly, that this is loud, fast and worth showing up for.
A poster for a music festival set in Kannada, a script from southern India with a logic of loops and stacked marks all its own. The interesting problem is that most people who would see this cannot read a word of it — so the job is to make the writing behave like sound rather than language, something you feel the beat of before you decode it.
The festival schedule hangs around the edges — a run of dates from late April into early May, each pinned to its own act — while the centre lets the Kannada letterforms swell, tilt and collide against scattered shards of acid green, pink and yellow. The colour is the noise; the script is the lineup.
The point is that legibility and energy are not the same thing. You can be locked out of the meaning and still know, instantly, that this is loud, fast and worth showing up for.
Kannada Music Galaxy Fest
Nelli Kamaeva