Lado Asatiani — Luga Poster Biennale 2024
Nelli Kamaeva
Poster
A tribute to Georgian poet Lado Asatiani — his verses and a red Georgian chokha turned into a poster that quietly tells you how to live.
A tribute to Lado Asatiani (1917–1943), one of the best-loved Georgian poets of the twentieth century, from Kutaisi. The poster is built from his own words and his country’s dress rather than from his face.
A red traditional Georgian chokha with gold trim hangs at the centre, flanked by large green Mkhedruli letterforms and a faint street map marking Lado Asatiani St, with a strip of red ornamental weave to one side. Along the foot, six short columns translate his verse into a set of instructions — always be brave, wear a Georgian dress, be fearless, be wonderful — closing on his lines about loving your own land and dying like Shushana. A small portrait and the year 1940 anchor the corner.
It was selected for the Luga Poster Biennale, a Luso-Galician, research-led event run by ESMAD/P.PORTO, in its Cultural category — a fitting room for a poster that treats a poet as a way of telling people how to live.
Links & coverage. Official: https://lugaposterbiennale.org/ · https://www.instagram.com/lugaposterbiennale__/ · https://www.facebook.com/lugaposterbiennale/ · https://idmais.org/project/luga/ · https://lugaposterbiennale.org/pdf/LUGAPOSTERBIENNALE24_SELECTED%20POSTERS.pdf. Press & coverage: ELIA (European League of Institutes of the Arts) — https://elia-artschools.org/news/684143/LUGA-The-International-Poster-Biennial-Conference-2024-held-at-ESMAD-.htm · ID+ (Research Institute for Design, Media and Culture) — https://idmais.org/luga-poster-biennale-over-1500-posters-submitted/.
A tribute to Lado Asatiani (1917–1943), one of the best-loved Georgian poets of the twentieth century, from Kutaisi. The poster is built from his own words and his country’s dress rather than from his face.
A red traditional Georgian chokha with gold trim hangs at the centre, flanked by large green Mkhedruli letterforms and a faint street map marking Lado Asatiani St, with a strip of red ornamental weave to one side. Along the foot, six short columns translate his verse into a set of instructions — always be brave, wear a Georgian dress, be fearless, be wonderful — closing on his lines about loving your own land and dying like Shushana. A small portrait and the year 1940 anchor the corner.
It was selected for the Luga Poster Biennale, a Luso-Galician, research-led event run by ESMAD/P.PORTO, in its Cultural category — a fitting room for a poster that treats a poet as a way of telling people how to live.
Links & coverage. Official: https://lugaposterbiennale.org/ · https://www.instagram.com/lugaposterbiennale__/ · https://www.facebook.com/lugaposterbiennale/ · https://idmais.org/project/luga/ · https://lugaposterbiennale.org/pdf/LUGAPOSTERBIENNALE24_SELECTED%20POSTERS.pdf. Press & coverage: ELIA (European League of Institutes of the Arts) — https://elia-artschools.org/news/684143/LUGA-The-International-Poster-Biennial-Conference-2024-held-at-ESMAD-.htm · ID+ (Research Institute for Design, Media and Culture) — https://idmais.org/luga-poster-biennale-over-1500-posters-submitted/.
Lado Asatiani — Luga Poster Biennale 2024
Nelli Kamaeva
