Regatone — 6th Emirates International Poster Festival 2024

Nelli Kamaeva

Poster

On the machine aesthetic taken all the way — "REGATONE," a poster cut into a glitchy silhouette and built to look like it's still running.

"REGATONE" leans all the way into the machine aesthetic — the poster as a small machine that looks like it's still running.

It's cut into an irregular, glitchy silhouette rather than a clean rectangle, as if the frame itself had been chewed by a process. Inside, blurred orange gears, particles and circuitry swarm in motion, with Georgian lettering and a vertical "LANGUAGE" strip threaded through the chaos — dark, metallic, deliberately overloaded, the feel of information processed faster than you can read it.

The shaped edge and motion-blurred interior do the work. It answers the Emirates International Poster Festival's 2024 theme on the role of AI in shaping the future.

Links & coverage. Official: https://www.facebook.com/EIPF2024/ · https://www.facebook.com/EIPF2019/. Press & coverage: EIPF (official Facebook) — https://www.facebook.com/EIPF2024/posts/jury-of-the-6th-emirates-international-poster-festival-eipf-2024eipf-proudly-int/1064614265195403/ · The Design Alliance Asia — https://www.facebook.com/tDAAsia/posts/6th-emirates-international-poster-festival-eipf-2024since-its-inception-in-2019-/782162110794375/ · LinkedIn (William Harald-Wong, juror) — https://www.linkedin.com/posts/williamharaldwong_6th-emirates-international-poster-festival-activity-7216088752513851392-ptJj.

"REGATONE" leans all the way into the machine aesthetic — the poster as a small machine that looks like it's still running.

It's cut into an irregular, glitchy silhouette rather than a clean rectangle, as if the frame itself had been chewed by a process. Inside, blurred orange gears, particles and circuitry swarm in motion, with Georgian lettering and a vertical "LANGUAGE" strip threaded through the chaos — dark, metallic, deliberately overloaded, the feel of information processed faster than you can read it.

The shaped edge and motion-blurred interior do the work. It answers the Emirates International Poster Festival's 2024 theme on the role of AI in shaping the future.

Links & coverage. Official: https://www.facebook.com/EIPF2024/ · https://www.facebook.com/EIPF2019/. Press & coverage: EIPF (official Facebook) — https://www.facebook.com/EIPF2024/posts/jury-of-the-6th-emirates-international-poster-festival-eipf-2024eipf-proudly-int/1064614265195403/ · The Design Alliance Asia — https://www.facebook.com/tDAAsia/posts/6th-emirates-international-poster-festival-eipf-2024since-its-inception-in-2019-/782162110794375/ · LinkedIn (William Harald-Wong, juror) — https://www.linkedin.com/posts/williamharaldwong_6th-emirates-international-poster-festival-activity-7216088752513851392-ptJj.

Regatone — 6th Emirates International Poster Festival 2024

Nelli Kamaeva

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