The Little Prince — Uruguay Cartel
Nelli Kamaeva
Poster
On letting a city speak through the gaps in its own type — the message and the place sharing one outline, themed "this is how the city speaks."
A poster where the city speaks through the gap in the type. The move is simple and a little stubborn: you can't read the words without looking at the city, and you can't see the city except through the words. The message and the place share one outline.
The poster is flat cornflower blue. CIUDAD MAÑANA — city tomorrow — is set in big chalky-white letters, but the spaces between them are cut into one organic blob-shaped window, and through it you see a collage of the real city: sculptures, foliage, concrete, signage. A ticker of small text winds along the cutout and frames the sheet, murmuring "el mañana empieza hoy" — tomorrow starts today.
It answers the theme "this is how the city speaks," run with the Madrid City Council as an open show about the value of graphics for culture and communication.
Links & coverage. Official: https://www.uruguaycartel.com/ · https://www.instagram.com/uruguaycartel/ · https://www.facebook.com/uruguaycartel.uy/. Press & coverage: Uruguay Cartel (official) — https://www.uruguaycartel.com/assets/pdf/selected.pdf (names Nelli) · CooterMag — https://cootermag.com/competitions/uruguay-cartel-2025-international-poster-call/ · Revista DOSSIER (Uruguay) — https://revistadossier.com.uy/todo/artes-visuales/colonia-se-viste-de-diseno-vuelve-uruguay-cartel/ · La Patria (Uruguay) — https://lapatria.uy/blog/uruguay-cartel.
A poster where the city speaks through the gap in the type. The move is simple and a little stubborn: you can't read the words without looking at the city, and you can't see the city except through the words. The message and the place share one outline.
The poster is flat cornflower blue. CIUDAD MAÑANA — city tomorrow — is set in big chalky-white letters, but the spaces between them are cut into one organic blob-shaped window, and through it you see a collage of the real city: sculptures, foliage, concrete, signage. A ticker of small text winds along the cutout and frames the sheet, murmuring "el mañana empieza hoy" — tomorrow starts today.
It answers the theme "this is how the city speaks," run with the Madrid City Council as an open show about the value of graphics for culture and communication.
Links & coverage. Official: https://www.uruguaycartel.com/ · https://www.instagram.com/uruguaycartel/ · https://www.facebook.com/uruguaycartel.uy/. Press & coverage: Uruguay Cartel (official) — https://www.uruguaycartel.com/assets/pdf/selected.pdf (names Nelli) · CooterMag — https://cootermag.com/competitions/uruguay-cartel-2025-international-poster-call/ · Revista DOSSIER (Uruguay) — https://revistadossier.com.uy/todo/artes-visuales/colonia-se-viste-de-diseno-vuelve-uruguay-cartel/ · La Patria (Uruguay) — https://lapatria.uy/blog/uruguay-cartel.
The Little Prince — Uruguay Cartel
Nelli Kamaeva
