Try fish
Nelli Kamaeva Darya Shelby
Poster
On taste as a test of nerve — ceviche, the unfamiliar, and the small public terror of deciding whether to let something foreign in.
The starting idea was food as a test of nerve: ceviche, raw fish cured in nothing but lime juice, freshness to some and "too strange" to others. The poster turns that ambivalence about the unfamiliar into a wider question of taste, acceptance and rejection.
It plays out as a busy black-white-and-red composition — grayscale cut-out photographs of people in printed T-shirts, swept through by broad red brush-arcs, with Thai typography crashing in from every edge. The red does the emotional work: chilli, heat, a bit of aggression, turning the page into a contest of perception rather than a calm menu.
The through-line is the small terror of "trying" — letting something foreign in and deciding, in public, whether to keep it.
The starting idea was food as a test of nerve: ceviche, raw fish cured in nothing but lime juice, freshness to some and "too strange" to others. The poster turns that ambivalence about the unfamiliar into a wider question of taste, acceptance and rejection.
It plays out as a busy black-white-and-red composition — grayscale cut-out photographs of people in printed T-shirts, swept through by broad red brush-arcs, with Thai typography crashing in from every edge. The red does the emotional work: chilli, heat, a bit of aggression, turning the page into a contest of perception rather than a calm menu.
The through-line is the small terror of "trying" — letting something foreign in and deciding, in public, whether to keep it.
Try fish
Nelli Kamaeva
