Wake Up Winning — Edu Zgraf (Zgraf 13)
Nelli Kamaeva
Poster
A behavioural-design poster — “if you’re excited to wake up, you’re already winning” — shown in Edu Zgraf under the theme Pleasure to All.
The poster is a small piece of behavioural design: “if you’re excited to wake up, you’re already winning.” It takes one motivational hack — that anticipation itself is a kind of victory — and treats it as a typographic event rather than a slogan.
The words “wake up winning” are pulled apart into heavy, distorted letterforms, brush-ink shapes and a faint construction grid, half-collapsing and half-readable, signed “BEHAVIORHACK” in the corner. The strain in the type is the point: motivation that has to be wrestled into shape.
It was shown in Edu Zgraf, the educational strand of Zgraf — Croatia’s triennial international graphic-design exhibition in Zagreb, running since 1975. The 2025 theme, “Pleasure to All,” asks whether pleasure is the goal or just a station, and who actually gets to reach it — a good frame for a poster about the small daily win of wanting to get up at all.
Links & coverage. Official: https://zgraf.hr/en/zgraf-13/ · https://www.instagram.com/zgraf13 · https://www.facebook.com/zgraf13 · https://zgraf.hr/en/edu-zgraf/edu-zgraf-awards/ · https://ulupuh.hr/otvorenje-zgraf-a-13/. Press & coverage: Vizkultura — https://vizkultura.hr/dobitnici-nagrada-13-zgrafa/ · Vizkultura — https://vizkultura.hr/otvara-se-13-zgraf/ · Zgraf (official news) — https://zgraf.hr/4196/ · Croatian Designers Association (dizajn.hr) — https://dizajn.hr/blog/poziv-na-sudjelovanje-na-zgrafu-13/ · Poslovno veleučilište Zagreb — https://pvzg.hr/dogadanja/otvara-se-medunarodna-izlozba-grafickog-dizajna-zgraf-13/.
The poster is a small piece of behavioural design: “if you’re excited to wake up, you’re already winning.” It takes one motivational hack — that anticipation itself is a kind of victory — and treats it as a typographic event rather than a slogan.
The words “wake up winning” are pulled apart into heavy, distorted letterforms, brush-ink shapes and a faint construction grid, half-collapsing and half-readable, signed “BEHAVIORHACK” in the corner. The strain in the type is the point: motivation that has to be wrestled into shape.
It was shown in Edu Zgraf, the educational strand of Zgraf — Croatia’s triennial international graphic-design exhibition in Zagreb, running since 1975. The 2025 theme, “Pleasure to All,” asks whether pleasure is the goal or just a station, and who actually gets to reach it — a good frame for a poster about the small daily win of wanting to get up at all.
Links & coverage. Official: https://zgraf.hr/en/zgraf-13/ · https://www.instagram.com/zgraf13 · https://www.facebook.com/zgraf13 · https://zgraf.hr/en/edu-zgraf/edu-zgraf-awards/ · https://ulupuh.hr/otvorenje-zgraf-a-13/. Press & coverage: Vizkultura — https://vizkultura.hr/dobitnici-nagrada-13-zgrafa/ · Vizkultura — https://vizkultura.hr/otvara-se-13-zgraf/ · Zgraf (official news) — https://zgraf.hr/4196/ · Croatian Designers Association (dizajn.hr) — https://dizajn.hr/blog/poziv-na-sudjelovanje-na-zgrafu-13/ · Poslovno veleučilište Zagreb — https://pvzg.hr/dogadanja/otvara-se-medunarodna-izlozba-grafickog-dizajna-zgraf-13/.
Wake Up Winning — Edu Zgraf (Zgraf 13)
Nelli Kamaeva
